This website looks so good. I wish I had a website like that.

Does that sound familiar?

That’s almost every blogger’s thought when they see a website, flaunting a cool user interface, colors, fonts, etc.

I have caught myself in the same situation multiple times and knew, something was needed to be done. So, I went ahead and did my research.

More specifically, I found tools which can decode a website, revealing all the underlying secrets powering it.

In this post, I’m sharing my WordPress Reverse Engineering strategy and list of tools you can use to replicate any WordPress site.

But Shafi, why WordPress? You may ask.

The reason is pretty simple. WordPress is one of the most popular content management system and powers 28.6% of all websites on the internet.

Surprisingly, every day 50,000 more WordPress sites are launched (source) and popular sites like TechCrunch, Disney, Sony, etc. are using WordPress to run their site (source)

I hope that answers your query.

[click_to_tweet tweet=”Every day 50,000 WordPress blogs are launched and it becomes important to have a great design and functionality. Here are 5-steps to copy any WordPress blog. #WordPress #OceanWP #WordPressFacts” quote=”Did you know, every day 50,000 new WordPress blogs are launched. #WordPressFacts”]

Ready to roll? Let’s get started.

Step 0: Verify if the site is using WordPress

You did see that coming, didn’t you?

Of course, the first thing we need to do is, check if our favorite site is using WordPress. If it isn’t, there’s no point in following this strategy and you’ll keep scratching your head in later steps.

To check which Content Management System (CMS) powers a website, we’ll use – a free online tool.

Using the tool is straight-forward, copy the website to be tested, enter it in the website box provided, and hit enter.

Check if site is using WordPress

The tool will run sets of algorithms and provide a result showing what CMS is being used by the website.

Step 1: Copying the design

The next obvious step is to check what WordPress theme is being used by the site in question. Just so you know, there are at least ten thousand different free and premium WordPress themes available to use, which gives website owners enough choices.

Additionally, many website owners use a custom developed theme which could be a customized version of a framework or a theme coded from scratch.

To check what WordPress theme is being used, you can use – another free tool.

The tool is advanced and easily detects the theme or underlying framework (even if it’s hidden) which is something not possible with other similar tools like

Check the website theme

In addition to detecting the theme, the tool will also give more information about the developer, how many other sites uses it, and official links.

What to do if the site is using a custom theme?

As discussed earlier, it is very possible that some sites could be using a custom theme developed from scratch. In such cases, the above tool won’t be of much help.

But don’t get your hopes down, you can nail the same website design by using a combination of OceanWP theme and page builders like Elementor.

OceanWP is easily the most customizable theme you’d come across and clubbed with a page builder, as intuitive and easy to use as Elementor, gives all the power in your hand.

You can literally, drag and drop pre-made components, adjust the size/color, add few CSS tweaks, and get a near-similar design.

Step 2: Get the functionalities right!

Okay, so you’ve got the designs right and your newly made WordPress site looks similar. But, it is nothing without similar functionalities or should I say plugins.

An average WordPress site is powered by at least 10 different plugins, each providing a unique functionality.

Your ideal website is also using multiple plugins to have that sleek functionality and user experience. Also, it is a good idea to get plugins information as they would have tried multiple plugins before settling for that specific one.

Although it is difficult to get an exact list of plugins being used (many developers hide the name and information), can efficiently retrieve the information.

How to find plugins used by a site

It also finds the official link for plugins available on WordPress repository and if it free or not.

Step 3: Don’t forget the reading experience

As explained here, font being used can actually affect how individual replies toward a piece of content.

In the above experiment, the first group of people (with easy-to-read font) estimated that the task would take 8.2 minutes to complete. Whereas, the second group (with hard-to-read font) estimated a whopping 15.1 minutes.

Psychology of Simple Fonts

That’s a huge difference and makes proper sense. If you find it hard to read the instruction, your mind will process it slower, and hence a high estimation time. Definitely, what you want for your blog.

If you want a similar reading experience, you should try to use the same font as being used by that site. You can easily detect what font a site is using WhatFont Chrome extension.

Install the extension, visit the site (preferably an article page), click on WhatFont extension button (available on the top right corner of the screen), and hover over the text.

How to find website Font

You not only get the exact font, but font size, style, weight, and a link to Google web font to download it.

Step 4: Did someone say color?

Again, the colors are something that relates to human psychology and experts suggest to use an optimal color palette based on website niche.

According to Kissmetrics, colors affect the purchase behavior and based on the audience type, you should choose a proper color scheme.

Website Color scheme

Although you can have a look and get the color scheme used by your favorite website, it makes more sense to get the exact color shade and hex code. has an online tool which can grab the color pallets used by a web page. You just have to input the page URL and hit enter.

In few seconds, you’ll get a list of all the color pallets frequently used on the website with hex code and an option to download the color scheme.

Step 5: Website speed

I’m pretty confident that the first good impression you had about the site was because of the load speed. No matter how good the design or user interface is, if it loads in 3-4 seconds or more, you’d have closed the tab and never returned.

Web hosting is one of the primary reason behind a good load time and you may probably wonder what hosting is being used to power this site. If you can’t get the answer by browsing the site (in most cases, it’ll be written in the footer), you can use’s tool to get the hosting provider.

Unlike other tools who only uses Nameserver to detect web host, this tool can actually reveal the hidden host in case of CDN usage.

Without this tool, I’d have never known that is hosted on Google Cloud Platform clubbed with CloudFlare CDN (that explains super fast load time)

How to find website host using Domain name

Additionally, you can see the hosting plans and user reviews right on the same page.


There you go!

Now you’re a secret assassin who can quickly reverse engineer a WordPress website and replicate it right from designing to website functionalities.

If there is anything else you want on your site but couldn’t find how it is done, consider contacting the site owner directly. In most cases, they will guide you toward the source of functionality or developer who wrote it.

Do you have any secret tool you use to replicate a WordPress website? I’d love to hear about it. Drop a comment and we can discuss it. Make sure to share this article with your WordPress lover friends who might find it helpful.

Shafi Khan

Shafi Khan is a blogger, SEO consultant, and niche site mareketer with 3+ years of experience. You can read more of his article at BlogCharge and connect on Twitter @KhanShafi_

This Post Has 21 Comments

  1. Thanks, Nicolas for the opportunity to guest post at

    If anyone has any query, feel free to ask out. I’ll try to answer it.

    1. Anthony

      Love the article this is going to help me a ton! I am starting to dabble into SEO a bit, what are some free resources I can look at to improve?

      1. Hi Anthony,

        There are tons of free SEO resources which you can use. Can you be a little more specific about the task – link building, keyword research, content marketing, etc.

        Thanks and keep visiting.

  2. Outstanding post Shafi.
    I definitely learned some stuff today, and many new tools for me.
    Thank you.

    1. Hi Mark,

      So happy to see you here. Glad you found the article helpful and learned some new stuff. Keep visiting 🙂

  3. Noriaki

    Hello: The article is great. Speaking of copying, I would very much like to be able to clone your optin form (in your post). It really is very attractive. Could you give us a tutorial? It can be complemented with the oceanwp theme hooks, thanks

  4. Sergio Grez

    OceanWP is unreal! had been looking for themes I could use to make almost any kind of project and when I found OceanWP I felt like I had found the holly grail! Such premium content in the free version! you are making the difference! Looking forward to upgrade to the paid version soon. I have one question about the newsletter widget and its connection to Mailchimp. I have been trying to connect Mailchimp to my site, but I don’t want to use the forms offered by Mailchimp but the form provided in the widget of the site. The think is that I tried linking them and the only thing I get is a redirection to the form given by Mailchimp, which let’s say, is not a beauty. Thanks in advance!!!

    1. Hello, thanks for your feedback, really appreciated 🙂
      I will work on the MailChimp widget to avoid the redirection.

  5. Lee

    Thank you for the article, very informative. I am new to WordPress and website building. I’ve finally decided on OceanWP and Elementor. There is a lot of training to be found but all very disorganized. Thought about a book but they are all out of date. Any thoughts…

  6. Navin Rao

    Great blog post Shafi.

    WordPress is one CMS which is suitable for everyone, techie or non-techie, because of its own reason. Themes and plugins obviously. One amongst the best one OceanWP itself, which makes the work really easy, as it’s cleanly coded.

    Whereas replicating a site look and feel, it’s not more rocket science at all. It can be done, you have shown it perfectly, providing all the required tools to scan, and how to go about it. Fantastic post on WordPress reverse engineering. Awesome effort. Thanks

  7. Vishal Koshti

    Good one Shafi! You mentioned some important stuff here and I have got new points in my WordPress journey!

  8. pakainfo

    Awesome information

    Great Work !!!

  9. Kirtika saha

    Keep on sharing more like this type article I will deeply read your article, it’s really helpful for me, I like it great job.

  10. Emily Smith

    Great article on WordPress please share more knowledge on it.
    Thank you

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