You know that big e-commerce stores leverage user-generated images on Instagram to engage with their customers. That is because the photo-sharing site is the best platform to connect with your targeted audience and boost traffic and sales. Be it big or small online stores, most of them are aware of the marketing opportunities with Instagram’s visitors.
E-commerce marketers can reach out to 100 million active visitors snapping more than 40 million pictures every day and posting thousands of comments each second. Therefore, Instagram is more than just a platform to post your selfie and dog photos. Your customers are taking snaps and discussing products daily on this platform. Here are three smart tips to leverage Instagram to boost e-commerce traffic and sales:
1. Use only an appropriate campaign hashtag
You would like to aggregate your content through hashtags. Therefore, make it simpler for your audience to share pictures related to your business by opting for a hashtag that strikes the right balance between simplicity and uniqueness. Avoid using too many around the hashtag. Make it brand worthy and outstanding instead. Focus on hidden words if you want to use many words. The correct use of hashtags will help you earn real Instagram likes. Your visitors or customers must remember your brand through a popular hashtag that defines your business as well as relevant.
2. Start a campaign or an exciting contest
Pique your audience attention through a campaign or contest. It will keep your prospects hooked. They will share the relevant brand photos that you can curate, aggregate, and highlight. Let us explain this point with the help of an example. Say, for instance, you sell online garments and planning a summer sale. You launch an Instagram campaign like “post photos of summer moments and win a $650 gift voucher”. You can give your visitors hints like posting an original photo of taking a dip in the swimming and enjoying a refreshing drink to beat the heat. It can be anything related to summer fun. People will find such a contest exciting and resonate.
3. Highlight your gallery
If you want to make the best use of photos, especially the user-generated ones, then display them in your gallery. When launching a photo contest, after when submissions are over, keep them in a gallery so that people can view them. If you do not display the photos to live online, it is a complete waste of your time, effort, and valuable resources.
Based on your business goals, you may like to host a micro-site for displaying the photos in a Facebook page tab. You should use the right tools to moderate the images. You would not like to use images with hashtags right from Instagram’s API sans any moderation. Once you know how to make the best of the photos and display them in a gallery, half your marketing efforts are complete.
Once you know how to drive user engagement to boost your e-commerce traffic, generating leads and sales is not that difficult.