In most instances of brands or influencers buying Instagram followers, the rate of engagement does not go up even after thousands of followers have been purchased and there is no tangible difference to the impact your Instagram account creates on raising brand awareness, building a community or even driving traffic to the website for conversions. This is the main reason why professional Instagram marketers consider buying Instagram followers to be a complete waste of money and warn against being tempted by advertisements promising thousands of followers for just a few dollars. The main reason why the strategy of buying Instagram followers does not succeed in most cases is that typically only fake accounts operated by computerized bots were bought and not real and active Instagram followers.
Why Buying Fake Followers for Your Instagram Account Is Risky?
The main reasons why brands or influencers look to increase their follower counts on Instagram by buying followers are to improve their account statistics to increase their advertising earnings potential and to boost their social proof to encourage other Instagram users to follow them. However, buying poor-quality fake Instagram followers put the brands and influencers at risk in two main ways:
Fake followers reduce the potential of influencers to strike up partnerships with brands: Advertisers and brands looking at developing relationships with influencers to leverage their followers to increase brand reach have no use for influencers who have built up their follower counts with inactive and bought-out followers. Brands just need to take a look at the follower-to-engagement ratio to figure out that the influencer has bought low-quality fake followers just to bump up the statistics; typically even with hundreds of thousands of followers, the engagement ratio is less than 1%, which acts like a surefire alert to brands that the influencer does not seem to have any influence at all.
Accounts with fake followers punished by Instagram: The Instagram algorithm also very actively scans accounts for unusually low engagement rates but having large follower bases. The algorithm has evolved to the extent that it automatically purges accounts of the likes generated by bots and pushes down the visibility of the posts in the feeds of followers, as reported by https://influencermarketinghub.com. Buying fake bot-generated followers is just the same as flushing your money down the drain. Not only they do not achieve anything good for your brand but also it is almost impossible to recover from the ruined engagement rate unless you embark upon a deliberate action of getting the fake followers unfollowed.
How to Buy Instagram Followers and Still Benefit?
Instead of signing up with an agency that delivers only bot-generated followers and automatic likes and comments that get your account penalized, the best way of building your account potential is to buy Instagram followers that are active. Typically, the marketing agencies like blastup offer brands and influencers legitimate Instagram accounts that are operated by real people who will take an active interest in the content you post giving you the much-wanted likes and comments without the feel that automated systems do.
It can take a lot of time and effort to conduct the research your target audience, engage with them meaningfully as well as establish enduring partnerships with other Instagram accounts for getting organic growth in the number of followers and engagement rate. Spending on Instagram advertising, while being effective, can be quite expensive and not necessarily suited to all budgets. At an estimated $5 per thousand impressions assuming an engagement rate of 2%, it can cost $0.25 to acquire each follower. Realistically, the engagement rate is likely to be far lower till you discover an advertising strategy that is really effective so you can assume that the cost per follower will be more likely around double that or $0.50, which means an expense of $500 or more to acquire just one thousand followers. However, a good workaround is buying active Instagram followers from marketing agencies.
Safely Buying Active Instagram Followers
The risks of buying followers from bot-based services are clear; you end up not only wasting your money but also spoiling your reputation making it difficult to monetize your account. However, there are numerous services that promise to make available Instagram followers that are real which can be very attractive to boost the performance of your account. However, you need to be very careful that you engage genuine service providers offering real Instagram followers and are not being scammed by bot services.
Buy targeted followers: The quality and demographics of your followers are of utmost importance. If the service provider does not ask for the details of the target audience profiles, most effective hashtags, and who your competitors are, you could be buying random bot-based followers instead of an engaged audience.
Beware of cheap services: Even though you can expect buying followers to be far less expensive than running Instagram ad campaigns, you should be beware of services that are offering followers at prices that seem unrealistically cheap. You can be very sure that these followers are not going to be good quality active accounts that are likely to be purged by Instagram for being bot accounts.
Engage sellers with transparent methodologies: Since buying followers have traditionally been viewed with suspicion, you should ask the seller regarding how they will target followers. While you can’t expect them to give you specifics, they should be in a position to explain their strategy for increasing your engagement rate and give you a credible proof of their success with other accounts.
Focus on engagement growth: Even though the follower count is an important metric for attracting brand advertising and influencer opportunities, it is the engagement rate that is what you should really focus on for increasing brand awareness and visibility. Insist on getting a performance guarantee from the service provider regarding engagement growth to prevent them from giving you bot-based followers.
Conclusion It is important to not to be obsessed with the follower count of your Instagram account even though it is perhaps the first metric that brands take note of. The real value of your Instagram account is the extent of the engagement of your followers, and to achieve a reasonably high engagement rate, you need to acquire real Instagram followers, not machine generated likes or comments.