Instagram is a cool, informal picture-sharing platform and has taken the world by storm in a short while. The social media got deserved attention and exposure for all the right reasons. Today, most businesses have an Instagram page for their company to reach out to a wide audience. The platform boasts of more than 400 million users. And it is no wonder why the top brands are latching on to this photo-sharing site for the success of their business.
Many companies today use the Instagram Stories feature to make their business presence felt. Then, why should web design be an exception? According to an article published on https://www.entrepreneur.com, your business should be a part of Instagram for numerous reasons. One is 20 percent of stories posted by brands, leveraging the platform, lead to direct interaction with a prospective customer. Therefore, read on to learn about some of the tips to include Instagram in web design via WordPress.
The best way to incorporate Instagram into your website design is by embedding the feeds. You may have an Instagram theme that would gel well with your website colors, graphics, logos, and existing products. Make the most out of the platform to make the integration unified. You can embed your Instagram content through a plug-in.
According to experts in the industry, a plug-in comes with enhanced functionalities. Let us explain this point with the help of an example. You can add your images to the website gallery and integrate a slider. The plug-in will let you backup your Instagram images and videos to your website. Additionally, you can display these together with customized taxonomies. Moreover, when the users like your photos and videos, it will help you gain more Instagram followers in the process. Besides, you can gain control of imported posts that will undergo formatting for getting custom post types and post formats.
Include Instagram badge
Opt for the integrations that work best for your web design. If your website has a flawless design with flying graphics or animations, for example, there is nothing like it. The inclusion of the Instagram logo with other social media logos at the bottom of the left-hand corner of your site is extremely important. The dark base highlights the white color without distracting users from your website’s unique design and high-resolution images.
Include a page with sales in focus
You can design a web page with sales in focus. When companies such as White Fox Boutique can create a page with sales intent, why not you? Moreover, Instagram has started to include e-businesses into it via its latest initiative Instagram for business. Then, advertising costs are very high and can go up to $350,000 to $1 million per month. If you have supernormal profits, you can afford such expenses. On the contrary, if you own a startup or small business, such advertising expenses are not within your means.
Make the most out of Instagram to integrate into your web design. Therefore, as a designer, look for innovative ways to enhance your web pages design and its reach to the global audience.
Walter Moore is a notable management consultant and digital marketing expert. He has helped e-commerce businesses in all niches gain Instagram followers with his effective marketing strategies and guidance.