There’s no denying the importance that SEO has these days. When you consider that the vast majority of people searching for things online will never make it past the first page of search results, the ability to get yourself in the top ten results is more important than ever before.
Your ability to get there does, of course, depend on getting you SEO processes and techniques, which of course comes from your content and the types of content you’re using. Nevertheless, if you’re trying to boost your SEO ranking, can you just post anything, or is there a particular type of content you should be posting?
Today, we’re going to find out.
Posts Leading the Industry
When people are searching for content in any niche or industry, it goes without saying that they’re looking for the websites and people that hold the most authority in what they say. Consider what sort of topics you’re into.
Do you go for small blogs that nobody has heard of, or do you go for the well-known and reliable publications? The chances are you go for the latter, so your job as a website or company is to become the authority in your niche.
Talk About Trending Subjects
There’s always going to be content that’s trending. This is content that’s currently popular in an industry or niche, and everyone is talking about it. In order to boost your SEO, you want to be talking about content that fits this trending category in order for more people to come to your website.
Hand in hand with the consideration above, talking about relevant, trending topics will not only boost the SEO ranking of your website, but it will also help more people discover you easily.
High-Quality, Accurate Content
It’s so important to make sure your content, no matter what content you’re posting, is highly accurate and oozes quality. If your content is full of mistakes and typos, your readers are simply going to bounce, and this will harm your SEO ranking.
Even if you’re not a professional writer, here are some professional online tools that can help you obtain quality content;
- Via Writing / Academ advisor – Use these two services to make sure you’re using grammar properly in your online content.
- Big Assignments / Ox Essays – These are two online proofreading services, as recommended by Bestaustralianwriters to make sure your content is free from errors.
- Study demic / State of Writing – These are two blogs full of tips and advice on how to help you write SEO-optimised content.
- Paper Fellows / Australian Help – As reviewed by Ukservicesreviews, these are two services to help you edit and perfect your online content.
- My Writing Way / Simple Grad – These are two websites full of online writing guides to help you master the art of SEO writing.
It’s true that a picture can speak a thousand words, and this is especially true on the internet. When creating content, try to make it as visual as possible to make it more engaging, and therefore, a lot more effective.
At a basic level, this means including images and photos in your content, but if you want to take things to the next level, use video content or produce infographics to help spread your message.
Detailed How-To Guides
One of the biggest considerations to think about when it comes to high-ranking SEO pages is the bounce rate. This is the time it takes from the moment people click onto your website page to the time it takes for them to click off.
“A small bounce rate, which means someone clicking onto your page and clicking off again in no time at all, is bad for SEO because it says to Google, you’re not giving people the content they were looking for or intended you to have,” shares Ben Turner, an SEO expert for Academized and Eliteassignmenthelp.
This is why How-To content is a great way to boost your SEO because people will stay on the page for much longer because they’re following exactly how to do what you’re telling them to do. The longer your bounce rate, the better your SEO will be.
A Good, Old Listicle
There’s no denying the impact that listicle content has had on the internet; people absolutely love them. This is because they’re very customizable to suit whatever message you’re trying to send, and the information is organized in an easily consumable way.
Get creative with your lists and aim to create really engaging headlines that draw people in before literally bullet-pointing answers that people can retrieve real value from.