You may have come across people talking about Instagram marketing strategy but may not know how to go about it. Well, it needs a little effort and a strategic approach considering the different factors involved in it. If you give a little of your time you will be able to make the most of the 800 million active monthly users of this platform that has more than 8 million business accounts.
This is a mobile-based photo video-sharing social network platform that will allow you to reach to your targeted demographics to engage them in a better way to drive more real social value as well.
According to studies, nearly 60% of the Instagram followers are young between the age group of 18 to 29 years. Therefore, Instagram is a highly competitive network through which you can reach out to this valuable demographic.
Joining Instagram with their digital marketing strategy, brands get a unique and enhanced opportunity to engage with their fans in a better way. However, success for brands on Instagram needs much more than posting attractive images. You will need a:
- Thoughtful strategy
- Well-defined brand identity
- Grounded visual creativity and
- Effective community management.
You must also have a clear goal to achieve measurable results and follow a strategic and comprehensive guide.
You must focus on specific features while building your Instagram marketing strategy that includes:
- Social media engagement
- Instagram management
- Instagram analytics
- Audience targeting
- Publishing calendar and
- The objectives.
Apart from these, you must also look out for the best answers to a few specific questions such as:
- What do you want to achieve through Instagram?
- What is the purpose of your brand for using Instagram?
- What will Instagram allow you to do that the other platforms will not?
- Who is your target audience?
- Which are the members of your audience that are most active on Instagram?
- How will Instagram integrate with the other social media networks in your marketing strategy?
It is only when you have your focus and your objectives aligned, you will be able to showcase your culture, people, products and services through this unique platform.
Provides you a better opportunity
When you use the mobile nature of Instagram perfectly for showing captured or in-the-moment pictures, you will get a better opportunity to give your Instagram followers a more personal scope to interact with your brand. It will also help you to engage in a way in which the users will feel more casual, comfortable and instantaneous as compared with any other social media network.
Depending on the type of business you are involved with and the industry, you will have to consider the key performance indicators according to your brand to make sure that your Instagram marketing strategy is able to target your specific objectives that may include:
- Increasing brand awareness
- Demonstrating company culture
- Showcasing your team
- Recruiting new talent
- Increasing customer loyalty and engagement
- Showcasing your products and services
- Enhancing and complementing event experiences
- Incentivizing consumer engagement
- Sharing industry and company news
- Building a more engaging community
- Connecting with the influencers and
- Driving sales through more organic traffic.
When you create your Instagram marketing strategy, these are the specific objectives that will guide you through the process and help you to determine the best approach in each phase of the entire process.
Following the best content strategy
The primary requirement to make your Instagram marketing strategy success is to develop ana better content strategy as this is the foundation of the entire process. A clearly defined and easy to understand content will determine your Instagram presence. There are several B2C businesses that use Instagram to make their product stand out and there are several other B2B companies on the other hand that often focus on team recruitment and company culture.
However, the best approach is to show caseyour brand and develop a plan that is based on the objectives and needs of the target audience. This will help you to deliver eye-catching content on a consistent basis to your community.
You may also have to follow a few other steps to build a better and produce a highly effective Instagram content. One such is building proper Instagram content themes. For this, you will have to make sure that you:
- Review your objectives
- Determine the different aspects of your brand
- Showcase the best content or pictures in your Instagram account
- Consider posting pictures of your products, services, company culture and your team members with proper balance
- Offer rich potential for the subject matter over time.
Once you have a clear objective, you must make a list of the specific content themes. You must then brainstorm all the possible subjects of your images and videos and make sure that you select the ones that are perfectly suitable and relevant to your product or services.
Moreover, you must ensure that your content themes align with your brand voice and are visually appealing as well. For example, you can use similar visuals that will help you tell a better story but make sure that these pictures are vibrant and colorful. The content must highlight the product in such a way that it increases interaction through clicks and traffic.
To sum it up
Lots of studies and surveys have found out that Instagram photos and videos with faces are very useful to generate likes and comments. In fact, these pictures generate 38% more likes in comparison to those that do not have any faces.
If you want to build a proper and more effective Instagram marketing strategy you must make sure that you build your content themes considering what you know works well. The best way to ensure this is by using the Instagram analytics tool. This will help you to benchmark your content and at the same time, it will help you to see what the things are that actually drive engagement.
Do not start your market strategy building process without having the proper data. Always conduct a quick Instagram audit so that you will know about all those things that you need to know.