WordPress rules the web, accounting for 33% of the online website market share according to a 2019 survey by w3techs.com. That’s up from 25% in 2015. Chances are, if you are an online seller, you are using WordPress to power to your ecommerce store.
If you are looking to increase your traffic and supercharge your conversion rates, we have some must-have WordPress plugins to share with you.
6 WordPress Plugins that Will Help You Increase Conversions and Drive Traffic to Your WordPress Site.
We always like to start with the best. Omnisend’s popup form and marketing technology integrate seamlessly with WooCommerce, the most popular ecommerce plugin for WordPress.
With Omnisend integration, you can use the data collected in your WooCommerce store to
- Segment your customers by demographics and buying habits
- Automate your marketing to increase conversion rates and revenue
- Reduce cart abandonment and capture more sales
- Increase the amount per transaction by automatically up-selling customers
- Reactivate customers who haven’t shopped in a while
You can see why Omnisend is our number one choice for WordPress plugins.
2. Hello Bar
A popup form is excellent for attracting interest in your brand and increasing sales, but eventually, it slips away out of the sight of your customers. Hello Bar, on the other hand, is an ever-present tool to remind customers of your most important offers or details.
You can integrate Hello Bar with your favorite email management system, use it to direct customers to a particular page on your ecommerce site, or make an announcement like Free Shipping.
3. WP Health
Nothing can destroy conversion rates and your reputation like downtime and friction. It is vital to keep track of your website’s performance at all times.
That’s why we love WP Health. This plugin allows you to monitor the health of your site 24/7. WP Health alerts you if
- Your site is down
- Another site has blacklisted your store
- You have plugin vulnerabilities
- There are broken images on your site
Plus, you can keep track of how fast your site is loading and so much more.
WP Health is a must-have plugin if you want to keep conversions up and revenue coming in.
Traffic plus conversion equals revenue. A simple way to drive product sales is by increasing website traffic. SEO is the organic way to get traffic to your ecommerce store, and Yoast is the number one recommended SEO tool for WordPress.
With their free or premium version, you can begin increasing website traffic with little or no SEO skills. Yoast will make recommendations in your content until it gives you the green light on SEO and readability.
Yoast will suggest and track
- Keyword or key-phrase density
- Meta descriptions
- Optimal title lengths
and so much more.
SEO has never been easier. This plugin is a must have for website traffic and conversions.
5. Social Share
Social media sharing is one of the most significant ways to drive traffic to your storefront so that you can increase conversions. According to Hubspot, customers are 71% more likely to purchase if a friend has referred them on social media. This truth makes Social Sharing one of the most significant ways to drive high-converting traffic to your storefront.
Social Share is a platform that makes it super simple for customers to share your products with their friends through
- Google Plus
6. Referral Candy
Since we already know that referrals boost conversions, why not give your customers a reason to share with their friends?
With Referral Candy, you can offer your customers discounts, store credits, cash payouts or tangible gifts in response to sharing your products with their friends.
Referral Candy is a customer referral plugin that runs on autopilot once it is set up on your WordPress ecommerce site. The software tracks everything. All you have to do is watch it bring in more sales.
There are tons of WordPress plugins out there for ecommerce, and sifting through them all can be time consuming. Hopefully, this article is a good launching point for you to find the right plugins for your store.
If you have a WordPress ecommerce store, we hope these six plugins will take your conversions and revenue to the next level.