WordPress is one of the most popular free content management systems. It’s mostly used by bloggers, but WordPress also works for other types of sites, such as galleries, shops, and forums.
WordPress has an understandable interface and reasonable prices. These two features make it a perfect option for beginners and people who don’t want to spend much time on the technical side of their website.
WordPress can help you to make an attractive and stylish site effortlessly. However, if you want to monetize your content, you have to make it Google friendly. In an ideal world, your site should be friendly for all search engines, but Google is the most popular among them. We recommend you focus on Google because the requirements of other search engines are quite similar.
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#1 Pick the right web host
The speed of your site is a crucial indicator both for the search engine and for your visitors. No one would wait for 30 seconds to see your main page! And Google won’t rank your site well if it’s too slow. Choose a web host that is able to provide you with a good speed.
#2 Polish the first paragraphs
Search engines pay the most attention to the first 100 words on your page. Make sure that you include all the necessary keywords and internal links in the first paragraphs. The introduction should be a short description of what your post is about.
#3 Make longer posts
Longer posts tend to rank better. However, you should keep a balance between the length of your post and its usefulness. It’s hard to believe, for example, that someone would be able to write an interesting 4,000-word post about setting an alarm clock.
#4 Install Google Analytics
The presence of Google Analytics on your site probably won’t influence the ranking directly. But this amazing tool will help you to monitor the sources of traffic, your audience’s behavior, and other important data. Regular analysis and improvement will boost your ranking.
#5 Don’t neglect internal linking
Internal links give you the opportunity to present all the related content both to Google and your visitors. They simplify the navigation process for search engines, and they won’t leave this advantage without attention.
#6 Take advantage of social media sharing
Creating so-called “shareable” content isn’t enough. You should add sharing buttons to your WordPress blog to make the sharing process easier for your readers. If Google sees that your post becomes popular on social media, it’ll rank better.
#7 Change the permalink structure
Standard WordPress permalinks aren’t Google friendly. We recommend you to change your permalink structure to be text-based and add some keywords.
#8 Choose Google-friendly themes
When you create a site on WordPress, picking a theme is a real challenge. It offers thousands of them, and you have no idea which one is going to work better! But you should take into consideration three criteria: your theme has to be mobile-friendly, fast, and optimized for SEO.
#9 Use keywords in your content
Keywords are phrases or separate words that show Google that your article is relevant to its topic. If your article’s theme is on 15 SEO tips and techniques to boost ranking on WordPress, and you don’t include the word “WordPress” in your post, then Google won’t rank it well.
#10 Install a sitemap plugin
This plugin is an absolute must-have for WordPress sites. A sitemap helps search engines to navigate your site and index all the content faster. The installation process is quick, and the results won’t be long in coming.
#11 Name your images
When you post images, use this opportunity to include more keywords to your content. WordPress allows you to name your images, add alt text, provide a small caption, and apply tags. It won’t take more than a minute, but your positions will certainly improve!
#12 Pick SEO plugins
WordPress offers a wide range of plugins, such as the All in One SEO Pack. These plugins are a perfect option for beginners who have no time to deal with complex terms and techniques. SEO plugins will help you with things like generating a sitemap, or changing a title or description.
#13 Try a table of contents
We’ve already mentioned that Google appreciates long posts. However, long texts are hard to navigate for users. Add a table of contents, and search engines will notice your attempt to make your site more comfortable for visitors. As a rule, a table of contents increases the time that your readers spend on your site.
#14 Monitor comments
Spam comments won’t make your WordPress site attractive for Google. Links to unrelated sites or pages with “shady” content are also harmful to the reputation of your site. And your readers won’t like links to gambling websites on your page about avoiding scammers.
#15 Post optimized images
As we’ve mentioned, page download performance is crucial for your ranking. By compressing and resizing images, you’ll automatically increase the download speed. You can optimize your images before uploading them to WordPress or use special plugins.
WordPress gives many opportunities both to beginners and experienced users. This platform allows you to create attractive sites, but search engine optimization is on you. Don’t neglect our recommendations, and your ranking will improve!