Trying to keep your blog fresh and engaging is more difficult than it sounds, so why not have a look at a few hints and tips from the experts? We’ve put together a list of 11 brand new ideas that you take pick up and run within no time at all. All you need to do now is get to the end of this 5-minute read and then get busy putting them into action.
Start compiling a list of resources so you always have half a dozen ideas
One of the secrets of any successful venture, not just blogging, is to have more resources at your disposal than your competitors. Your job is to build your readership and to ensure that as many people as possible come to you, rather than similar blogs that are being written as you read this.
Compiling a list of relevant resources is a great way to stay on top of your niche, and keep yourself up to speed with the latest developments. It’ll also allow you to come up with loads of different ideas for new topics, simply by immersing yourself in the field.
Guides and how-to posts are more popular than ever
One of the most common blog mistakes is to write exactly the same style of the blog every single time. Just because a listicle went down a storm the first few times, doesn’t mean you should use it for everything you ever post from this day forward.
As with everything, there’s a balance to be found, and you’re the one tasked with finding it. If you want to be able to catch the eye of as many readers as possible, you need to experiment with your format. A how-to guide is a great way of getting a large amount of information out there in a way that doesn’t run the risk of overwhelming the reader.
Interviewing a key thought leader will make for a great exclusive
You can also follow up your how-to with an interview with one of the key leaders in your niche. That way you can show you’re a voice of authority, and also someone who’s well connected and has access.
These types of posts can easily crossover into the mainstream media if you do them the right way, so really put some thought into how you’re going to do it. Your piece should be far more than a transcript of an informal chat. The basis of it should be a series of carefully crafted questions that you came up with in advance, and it should tell a story of how the interviewee came to be where they are today.
Building your blogs around an infographic is a great way to put eyes on your work
Infographics are such an underrated tool, and it never ceases to amaze how many people overlook then entirely when trying to supercharge a blog. If you want to be able to create content that people will love to share on social media, then you need to be able to introduce infographics.
They’re a great way of breaking down complex topics that would have taken 500 words or more to articulate. And if you can make them look great as well as inform, then people are going to love to share them with their friends and followers.
Write great guest posts, and focus on building a backlink network
As well as creating content on your blog itself, you can guest post to pull more people over to your page. The clever thing about this is you’re actually getting twice the exposure you otherwise would.
Readers of other blogs will get to see your content and hear what you have to say, which is great. And then they can be subtly nudged over to your blog via a backlink. It’s a great way to double your traffic overnight.
Research your competitors’ listicles, and then surpass them
Your competitors may well have already written about a topic that interests you, but that shouldn’t deter you from doing what you want. What you need to do, however, is surpass them in as many ways as you can.
Listicles are a great example, and you can show that you have more to offer just from the title. If a popular blog in your niche has 8 ways to do something, make your article have at least 20. If a browser wants to know everything there is to know, the likelihood is they’ll pick the one with the biggest range of information.
Have a pro double and triple check your punctuation and grammar
Online services like Trust My Paper are a really important part of the blog building process. Having someone check your content with a fine tooth comb before it goes live is super important. It’s an investment that will pay off in the long run when you develop a reputation for quality, not quantity.
Create a posting calendar so that you can build a content pipeline
Scheduling your content in advance is one of the most effective ways to ensure that you don’t end up throwing something out at the last minute. The more specific you can be, the more you’ll find that you focus on writing. And when you do that, it’ll be your traffic that reaps the rewards.
Have a global strategy so that you’re not just posting for the sake of it
There’s more to creating blogs that people want to read than great titles and engaging text. You need to be able to see the big picture and to have a vision for what you’re trying to do. If you can’t tell your readership what it is you stand for, how are they ever going to know? Strategize from day one, and you’ll find you have newfound direction and plenty of much-needed enthusiasm.
Find a voice that’s engaging and readable
Your voice will depend somewhat on who your audience is — a lifestyle blog is going to read rather differently to a technical blog for example. What you need to do is find a voice that you would listen to yourself, doesn’t get verbose for the sake of it, and people will enjoy reading. Do these three things, and your writing will really start to pop.
Embedding videos is a great way to keep people on your post for longer
If you’ve tried to embed videos then you’ve been missing out. Don’t think for a minute that they detract or distract from your writing, this couldn’t be further from the truth. What you need to see is just how much longer people will stay on your post when you embed a video. The longer they’re on there, the more of your text they’ll read, and the more likely they are to jump straight to another one of your posts when they’re done.
Exactly what you want to see when you’re busy taking your blog to exciting new heights.