In a few weeks, OceanWP will make the transition from selling with Easy Digital Downloads to Freemius.

You may ask yourself, why this change? The simple answer is that Freemius is much better than Easy Digital Downloads in many ways.

I’ve been thinking of making the switch for a long time, and after extensive discussion with Vova Feldman (the founder of Freemius), I discovered that Freemius will be much better for OceanWP and for the people we care about the most: You – our customers.

Below are some important points to help you understand why we made this decision and what upcoming changes there will be to OceanWP’s platform.

1. License Activation

Many of our users have been reporting issues with license key activation. Obviously, this is a very important part of OceanWP’s premium extensions, as the license key allows you to get updates directly from our platform to your websites. With Freemius, license key activations will work smoothly and the process will be easier than it was before.

2. Free Trials & Deactivation Feedback

For OceanWP users who want to try premium extensions but are afraid they may not fit their needs, it will now be possible to try all premium extensions for 7 days, no credit card required. There will be nothing to lose by trying the products out. If you like the extensions, you can easily upgrade to keep using them 🙂
If you choose to deactivate any of our products, please kindly leave feedback on the deactivation form. It helps us improve and meet your expectations better in the future!

3. The Unlimited Plan will be the Agency Plan

The main change here is that the Agency plan will offer you the possibility to activate licenses on up to 25 websites instead of an unlimited number of websites. Don’t worry, if you bought the Unlimited plan before the switch, your license will be grandfathered-in and your activation limit will not change. Why are we getting rid of the Unlimited plan? We’ve discovered that the vast majority of users who bought the plan were not using it for more than 20 websites.

Furthermore, having an unlimited license increases our support load and responsibility disproportionately to the value of OceanWP’s products and the customer support required for larger companies. So, as a young company who needs to keep growing to meet demand for our products, we’ve decided it’s best to have a special onboarding process for larger agencies who need more than 25 licenses. Please contact our team for enterprise solutions at [email protected] and we’ll surely find a way to accommodate your needs.

This changes is not live yet but will be soon, so if you want to take advantage of the Unlimited plan when you still can, with our Memorial Day offer, get 45% OFF for a limited time for a new purchase or an upgrade, just click the button below:

4. New User Dashboard

We will also transition to the Freemius User Dashboard to give you much more control over your account. You’ll be able to manage your payment methods, licenses, subscriptions, downloads, profile & billing information, and view your active website installations. Many of the features in the old account area will remain the same, they will just look different.

5. Rebuilding OceanWP’s Affiliate Program

The affiliate program will have an awesome upgrade. With the new affiliate program from Freemius, affiliates will be able to advertise the free OceanWP theme on the WordPress.org repository using a unique custom URL. When new users of the free theme upgrade to a premium extension, the commission will continue to be tracked and earned by the affiliate.

Although it may seem counterintuitive to market a free product, there are actually much higher conversion rates in the WordPress ecosystem using the “freemium” pricing model, so affiliates will likely earn more as a result.

Because of this and other factors, we believe our conversion rates will increase after our switch to Freemius, which should have a big benefit to OceanWP affiliates. Here are a few other impactful reasons behind this belief:
  • Offering free trials gives users the opportunity to try before they buy
  • We have more flexibility with adjusting our pricing options with Freemius, so in the future we can experiment and see what works best for our customers
  • Automated cart abandonment recovery emails will remind customers to return and purchase or upgrade products for which they started checkout
  • A “dunning” mechanism that reminds users about renewals will reduce failed payments and churn rates
  • When users deactivate OceanWP products, a feedback form will now pop up so we can now learn where we need to improve on our products

All existing affiliates will need to apply for the new program. We will be much more selective on who can join our affiliate program as the terms will be more relaxed (meaning you can make more money!).

In the old program through AffiliateWP, bundles were the only products that offered a commission for affiliates, and buyers had to make a purchase directly from OceanWP’s website. So, we’re excited to be announcing this new change!

If you have any questions for us – please feel free to leave a comment below and we’ll get back to you as soon as possible!

Nicolas Lecocq

When I am not working on improving OceanWP or creating new extensions, it is possible that I write an article on the blog... or I watch Game Of Thrones :)

This Post Has 42 Comments

  1. Moving from “unlimited” to 25 is just greed. Saying it’s because “most people aren’t using more then 20 licenses” is not very smart.

    1. Hello, I think that I have explained a little more than that 🙂

    2. I couldn’t agree with Ronald anymore. The plan didn’t “change”. You guys simply made an entirely new plan and killed the other one. Comparing unlimited to the new “25” is a HUGE difference no matter what the average is.

      1. If you need more than 25 licenses, it probably means that you use OceanWP for your business, it is only fair to pay a little more to have more licenses.

  2. Hi Nicholas, good luck and support your move. As a holder of the agency subscription myself. I have no issues paying for another set of agency license given that you keep providing the excellent support.

  3. Good luck Nicholas. I like the product and wish you all the success. Hope you have a bundle for Brizy and more demos for other page builders in the future.

  4. Hi Nicholas, our small agency has purchased a Lifetime Unlimited license last year, because we create all our websites only with your great theme. Question: Will this license, as we purchased it, remain unrestricted?

    1. Hi, nothing will change for users who bought the Unlimited plan before the switch.

  5. Hello Nicolas.,

    I have purchased yesterday only unlimited plan., what will be happening during renewal?
    Will it is unlimited or it will be restricted to 25?

    1. “Don’t worry, if you bought the Unlimited plan before the switch, your license will be grandfathered-in and your activation limit will not change.”

  6. Thanks again… I’m planning to upgrade

  7. Hi,

    I’m just trying to unlock the potential of the Ocean WP theme on my new website. Would love a directory for the updated tutorials and ways to unlock new benefits. I am already subscribed to the Newsletters. Also want to learn how to apply for the affiliate program. Thanks in advance for the consideration.

  8. Hi Nicolas, what about the extra cost freemius creates? 7% AFTER 5k$, 27% before 1K$… is a pretty high number, considering 3% Paypal… is it worth it, giving away 10% everytime?

    1. Hello, as OceanWP will make more sales thanks to Freemius, they will deserve 7%, so yes, it worth it for sure.

  9. Hi Nicolas, my greetings for your terrific theme! I have a question regarding upgrading in the freemius new licensing system. Currently, I have a single site bundle license yearly paid and planned to upgrade it soon to unlimited yearly too.
    Well, my question is what will happen if I’ll upgrade to lifetime after this, maybe in some months, maybe next year… but when OceanWp will be inside the Freemius paying system?

    Many thanks in advance!

    Salut

    Javier

    1. Hello Javier, if you want to upgrade after the switch, then no, you will not be able to take the Unlimited plan, but if you do it before, yes, you can have it.

  10. bonjour Nicolas
    tout d’abord, felicitations pour votre sublime theme.
    Petite question, avec votre nouvelle collaboration avec Fremius, est ce que le tarif pour 1 site et pour 3 sites va changer?
    Merci de votre reponse et bonne continuation

  11. Sorry Nicolas, but this is just pure greed. I am one of the people to have more than 25 websites (the company I work for actually). Thanks for the great theme and ok support, but as soon as my licenses expire I will be finding a less restrictive theme for Elementor. Wish you a good fortune, hope you will be a rich man one day.

    1. Hello Luka, read correctly the post, it doesn’t concern the current users 🙂
      It means that if you don’t cancel your subscription for the unlimited plan, you will always have this plan.

  12. Nice work Nicolas – all the best with the migration! 🙂

  13. “…affiliates will be able to advertise the free OceanWP theme on the WordPress.org repository using a unique custom URL. When new users of the free theme upgrade to a premium extension, the commission will continue to be tracked and earned by the affiliate.”

    How will this work?

    1. Hello, you will be able to generate a custom url that will redirect users to the free WordPress them on the WordPress repository, and if the user upgrades to the bundle via his dashboard or directly the site, you will earn your commission. It will be much easier to recommend a free theme, so you will earn much more money.

  14. Great work Nicholas! Love your work and your awesome support all these while! So proud of your achievement! I am a fan of OceanWP and will always be. Just purchased the unlimited sites Lifetime plan with the awesome 45% discount offer! I was waiting for this, LOL! Thanks again and keep up the great work! You rock!

  15. Bonjour Nicolas,
    Pourrais-tu me dire quel sera le prix de l’Agency Plan ?
    Merci

  16. will all rates be the same?

  17. Hello Nicolas! I am opening start up firm and want to buy unlimited plan but my startup will take 4-5 months to start. As a business owner I will use oceanwp for all my sites so can you please do not cancel oceanwp unlimited plan. I love to use oceanwp for all my projects. Agency plan will cost us more.

    1. Hello, in that case, I recommend you to take the plan with the 45% discount right now, later it will be too late.

  18. bonjour Nicolas
    a part pour la version illimitée, les tarifs business (79€) et Personel (39€) restent ils identiques
    que vas nous rapporter de plus cette nouvelle association oceanwp+fremium?
    qui vas supporter les frais de fremium?

    1. Bonjour, oui les plans Personal et Business resteront inchangés.
      Pour les utilisateurs existants, vous allez pouvoir installer et activer les extensions premium beaucoup plus facilement et pour les nouveaux utilisateurs, ils pourront essayer les extensions avant d’acheter.
      Pour les frais que prennent Freemius, étant donné qu’il va y avoir une augmentation des ventes grâce à plusieurs fonctionnalités que propose Freemius, en réalité, ils vont prendre un pourcentage sur ce qu’ils feront gagner en plus donc ça ne changera rien pour OceanWP 🙂

  19. Update fix Theme OceanWP and Extensions?

  20. Bonjour Nicolas,
    Nous utilisons la version gratuite OceanWP actuellement.
    Que devient-elle suite à votre association avec Freemius ?
    Cordialement

    1. Bonjour, rien ne va changer pour OceanWP 🙂
      Le thème restera toujours gratuit.

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